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At a broad level, this class will focus on the role of business in society; the role of business versus government in our socioeconomic system; what a firm must do to be considered socially responsible; and what managers must do to be thought of as ethical. 

Why study Marketing? If your organization fails at attracting new customers and retaining existing ones, your company will no longer exist. Furthermore, everyone’s in marketing. You sell yourself and your skills daily. You may have to justify your unit’s existence to a new CEO or Executive Director. You represent your firm, for better or worse. Your attitude and those of your co-workers convey a message to customers and determine whether they use your product or service. 

Today, giant multinational firms and small boutiques, profit-oriented and not-for-profit—have entered and experienced new marketing frontiers. Advances in communications technology allow them to supply information to consumers faster and through more media channels than ever before, including broadcast media, print, telecommunications, online computer services, and the Internet. Today’s companies offer consumers more product choices and more places to buy, from shopping malls, mail-order catalogs, and television home shopping channels to virtual stores accessed through online services.

Business law affects everyone – it is the one aspect of law that people deal with on a daily basis. This course provides the student with a readily understandable explanation of business and general law topics that are practical and useful. This course is action-oriented setting students up to critically review situations, know legal terminology, and develop skills in extrapolating and presenting pertinent facts.

 Through the study of business law, students become legally literate: more informed about what laws are “on the books,” how these laws affect their lives, what their legal rights and responsibilities are, and how legal disputes in which they become involved can be resolved.

Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. Its purpose is to build better relationships by achieving human objectives, organizational objectives, and social objectives.

The purpose of this course is to provide current and prospective managers with an opportunity to develop a dynamic set of management principles and practices which will enhance their own performance and the performance of all employees throughout the organization: pieces of the leadership mosaic. Shared vision, systems thinking, continuous learning, authenticity, creativity, and a profound understanding of human learning and behavior change herald management success in the future.