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The objectives of this course can be divided into two areas: knowledge base and skills application. The student must have some basic knowledge of the factors that influence human resource management. However, knowledge of these factors alone does not mean that the adult learner understands how such knowledge can be translated into building effective and efficient organizations. The basic objective of this course is to blend the academic and the practical. This course stresses both development of theoretical concepts and meaningful applications for managing human resources. 

Why study Marketing? If your organization fails at attracting new customers and retaining existing ones, your company will no longer exist. Furthermore, everyone’s in marketing. You sell yourself and your skills daily. You may have to justify your unit’s existence to a new CEO or Executive Director. You represent your firm, for better or worse. Your attitude and those of your co-workers convey a message to customers and determine whether they use your product or service. 

Today, giant multinational firms and small boutiques, profit-oriented and not-for-profit—have entered and experienced new marketing frontiers. Advances in communications technology allow them to supply information to consumers faster and through more media channels than ever before, including broadcast media, print, telecommunications, online computer services, and the Internet. Today’s companies offer consumers more product choices and more places to buy, from shopping malls, mail-order catalogs, and television home shopping channels to virtual stores accessed through online services.

Explaining how and why the world’s countries differ is fundamental in appreciating and managing expectations in addition to identifying the obstacles frequently faced by managers. The differences can be language, cultural, political, ethics and common business protocols. The way to overcome and be successful in managing internationally is to increase the awareness that there are differences; appreciate the differences and their significance in business; and, formulate strategies for managing those differences in the context of business.

The ability to manage internationally is determined by the way the organization is designed and structured. This is partly driven by economic and logistical considerations; and conversely the entry strategy into a market also dictates how the organization is designed and managed. Managing marketing, human resources, research and development are all significance functions of managers and its success will be dependent on the informed decision-making capabilities of the modern manager.

At a broad level, this class will focus on the role of business in society; the role of business versus government in our socioeconomic system; what a firm must do to be considered socially responsible; and what managers must do to be thought of as ethical. 

Current management principles are strongly influenced by motivational and behavioural leadership theories, scientific management practices, and the impact of external global, technological, and social forces.

Principles of Management is a survey course, which traces historical sources and the development of key theories on business organization, management processes and practices from the beginnings of organising labor to current thought.

This course challenges students to go outside their current business organisations to examine the historical, social, political, and economic forces which influence both present and future management structures, processes, and issues. And it asks them to reflect on how the present world of  business aligns or departs from these management precepts.

The purpose of this course is to provide current and prospective managers with an opportunity to develop a dynamic set of management principles and practices which will enhance their own performance and the performance of all employees throughout the organization: pieces of the leadership mosaic. Shared vision, systems thinking, continuous learning, authenticity, creativity, and a profound understanding of human learning and behavior change herald management success in the future.