Courses related to the BS degree curriculum.

The purpose of this course is to provide current and prospective managers with an opportunity to develop a dynamic set of management principles and practices which will enhance their own performance and the performance of all employees throughout the organization: pieces of the leadership mosaic. Shared vision, systems thinking, continuous learning, authenticity, creativity, and a profound understanding of human learning and behavior change herald management success in the future. 

The objectives for this course can be divided into two areas: knowledge base and skills application. The student must have some basic knowledge of the factors that influence the organizational design process. However, knowledge of these factors alone does not mean that the adult learner understands how such knowledge can be translated into building effective and efficient organizations. The basic objective of this course is to blend the academic and the practical; this course stresses both development of theoretical concepts and meaningful tools for managing organizations.

Why study Marketing? If your organization fails at attracting new customers and retaining existing ones, your company will no longer exist. Furthermore, everyone’s in marketing. You sell yourself and your skills daily. You may have to justify your unit’s existence to a new CEO or Executive Director. You represent your firm, for better or worse. Your attitude and those of your co-workers convey a message to customers and determine whether they use your product or service. 

Today, giant multinational firms and small boutiques, profit-oriented and not-for-profit—have entered and experienced new marketing frontiers. Advances in communications technology allow them to supply information to consumers faster and through more media channels than ever before, including broadcast media, print, telecommunications, online computer services, and the Internet. Today’s companies offer consumers more product choices and more places to buy, from shopping malls, mail-order catalogs, and television home shopping channels to virtual stores accessed through online services.



The objective of this course includes both knowledge and skills acquisition. The student must acquire basic knowledge of the factors that influence communications and the communication process. However, knowledge of these factors alone does not mean that the adult learner understands how such knowledge can be translated into effective and efficient communications. This course blends the academic and the practical and stresses development of theoretical concepts and meaningful tools for enhanced communications.

The purpose of this course is to provide current and prospective managers with an opportunity to develop a dynamic set of management principles and practices which will enhance their own performance and the performance of all employees throughout the organization: pieces of the leadership mosaic. Shared vision, systems thinking, continuous learning, authenticity, creativity, and a profound understanding of human learning and behavior change herald management success in the future.